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It was created by the same folks who made Grindr, the hookup app that’s become ubiquitous in the gay community.In June, Grindr announced it now has four and a half million users (six hundred thousand of them in the U.From the Web-based heavy hitters like Ok Cupid, e Harmony, and Plenty of Fish on down to newer apps like Skout, How About We, and Meet Moi, they’re all developed by men.This might not seem like a big deal, until you consider one read on why Grindr has been so successful: the app has a “for us by us” appeal to gay men.In general, more men than women use online dating—some 13% of men compared to 9% of women in the United States, according a Pew Research Centre study in 2013.

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” I ignore it and return my attention to the sea of forty-five-year-old men with usernames like “Drunky.” Anyone worth messaging in here? I’m seeing so many men with questionable facial hair that I double-check my profile to make sure that I haven’t accidentally indicated a preference for goatees. I scream and toss the phone to the other end of the couch, as if this action will repel the men within it.Since airing my skepticism, I’ve received an e-mail or Facebook message every couple of months from a male entrepreneur who wants to pick my brain about how to make a location-based dating app appeal to women.“Blendr is generally useless, and there is a huge, untapped market for a hookup app for straights (or everyone other than gay men, really),” one of them wrote to me.Ashley Madison is an extreme example of this male-heavy ratio.

Prior to the July hack, the adulterous dating website claimed that 30% of its clients were female.

“Attitudes towards sex have shifted massively in the past decade or so, not just amongst young people.”And not just among men.


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